Mangaluru: Koo App is a micro-blogging platform like Twitter, in Indian Vernacular languages. It helps people express themselves in their mother tongue. Koo was launched in March 2020 in Kannada. Since then it has been made available in Hindi, Telugu, Tamil, Gujarati, Marathi and Bengali also. In a few months since launch Koo has become the largest Kannada micro- blog in the world. It has the highest number of thoughts and opinions being shared compared to any other micro-blog in Kannada. Koo App was declared as one of the winners of the Aatma Nirbhar App Innovation Challenge held by the government in August 2020. Honorable PM Narendra Modi also encouraged Indians to use Koo to express themselves in Indian languages.
Many prominent personalities have joined the platform since its launch in March. Some of the notable ones are Sadhguru, Karnataka Chief Minister B S Yediyurappa, Deputy Chief Minister Ashwath Narayana, Former Cricketers Anil Kumble and Javagal Srinath, Former Prime Minister H D Devegowda among many others. They have a substantial following on Koo and share their thoughts with fellow Kannadigas every day. Users get an immersive Kannada experience when they use Koo in Kannada. People from all walks of life are on Koo – Politicians, Fraternity of the Kannada Film Industry,Writers Aprameya Radhakrishna, CEO & Co-founder of Koo said “We are very happy to become the largest Kannada micro-blogging platform. There is a thrust and a strong sentiment from the government and citizens to be self-reliant and to use apps that are made in India, by Indians.